"Red Pavement" contributes to road accident reduction

Every day we travel alongside our customers and our priority is for them to reach their destination safely

Ascendi introduced an innovative road safety solution applying a non-slip coloured coating, with improved friction characteristics, reducing braking distance and reducing the likelihood of skidding on the A13 – connection to Coimbra, a very accident-prone zone.


In an initial stage, vertical signage was reinforced, resulting in a 54% decrease in the number of accidents recorded at the site, as well as a decrease in the number of accidents with victims (-67%) and victims (-80%). At a second stage, the non-slip coating was applied and since then there have been no accidents in the intervened area.


Thinking of our customers, we will continue to implement the best road safety practices.